■SWdesignHOME Web address change request | New web address
SWdesignHOME's official website has changed to the following |Please bookmark | www.swdesign-tokyo.com| 04.JULY.2024| NEW
■TALK EVEN | BALMUDA | Design Talk
Design Talk with Gen Terao | BALMUDA | 10.JUNE.2024| NEW
■PRESS RELEASE | ISSEY MIYAKE WATCH | W mini | ISSEY MIYAKE SHOP limited models release Issey Miyake Watch | W mini | ISSEY MIYAKE SHOP limited models release | 05.April.2024 | NEW
■SW SERIAL COLUMN | "Car design is fun! " Vol.012 | Response Web media JAPAN
SW Serial column | "Car design is fun! " | SONYHONDA AFEELA | 15.Mar.2024 | NEW
■SW SERIAL COLUMN | "Car design is fun! " Vol.011 | Response Web media JAPAN
SW Serial column | "Car design is fun! " | Mercedes design | 24.Jan.2024
■SW SERIAL COLUMN | "Car design is fun! " Vol.010 | Response Web media JAPAN
SW Serial column| "Car design is fun! " | Japan Mobility Show | 21.Dec.2023
■PRESS RELEASE | ISSEY MIYAKE WATCH | W mini | MONOTONE
Issey Miyake Watch | W mini | Monoton release | 10.Oct.2023
■SW SERIAL COLUMN | "Car design is fun! " Vol.009 | Response Web media JAPAN
SW Serial column| "Car design is fun! " | Honda Vezel | 19.Nov.2023
■SW SERIAL COLUMN | "Car design is fun! " Vol.008 | Response Web media JAPAN
SW Serial column| "Car design is fun! " | Suzuki Jimny | 16.Oct.2023
■SW SERIAL COLUMN | "Car design is fun! " Vol.007 | Response Web media JAPAN
SW Serial column| "Car design is fun! " | Mazda3 has the world's best design | 12.SEP.2023
■SW SERIAL COLUMN | "Car design is fun! " Vol.006 | Response Web media JAPAN
SW Serial column| "Car design is fun! " | Tesla "Model 3" is "semitone" off in a good way | Vol.006 | 29.Aug.2023
■SW SERIAL COLUMN | "Car design is fun! " Vol.005| Response Web media JAPAN
SW Serial column| "Car design is fun! " | Chinese EV is full of passion | Vol.005 | 15.Aug.2023
■SW SERIAL COLUMN | "Car design is fun! " Vol.004| Response Web media JAPAN
SW Serial column| "Car design is fun! " | New Prius | Vol.004 | 27.Jul.2023
■SW SERIAL COLUMN | "Car design is fun! " Vol.003| Response Web media JAPAN
SW Serial column| "Car design is fun! "| New Prius | Vol.003 |.13.Jul.2023
■SW SERIAL COLUMN | "Car design is fun! " Vol.002| Response Web media JAPAN
SW Serial column| "Car design is fun! " Vol.002 |26.Jun.2023
■SW SERIAL COLUMN | "Car design is fun! " Vol.001| Response Web media JAPAN
SW Serial column| "Car design is fun! " Vol.001 | 13.Jun.2023
■PRESS RELEASE | SWdesign Study | Air Mobility
SWdesign study | Air Mobility
| 01.Jan.2023
■ON LINE TALK LIVE | ISSEY MIYAKE WATCH | W | 10th ANNIVERSARY | MOONLIGHT
Issey Miyake Watch | W | Moonlight | On line talk live
| 14.June.2022
■PRESS RELEASE | ISSEY MIYAKE WATCH | W | MOONLIGHT
Issey Miyake Watch | W | Moonlight release | 10.June.2022
■SWdesign 12th Anniversary |
SWdesign 12th Anniversary | | 01.April.2022
■EXHIBITION | ISSEY MIYAKE WATCH 20th ANNIVERSARY | 21_21 |
Issey Miyake Watch exhibition | 23.Oct - 03.Nov.2021
■PRESS RELEASE | BALMUDA The Brew | External Design Director |
BALMUDA The Brew | Designed by BALMUDA design | 07.Sep.2021
■REVIEW | INTERVIEW 2015 | Message from SW |
"From manufacturing that seeks newness to manufacturing that inherits aspirations" (Japanese site) | 01.Sep.2021
■SPECIAL SITE | ISSEY MIYAKE WATCH PROJECT 20th ANNIVERSARY | Message from SW |
Massage from SW | 18.Aug.2021
■SPECIAL SITE | ISSEY MIYAKE WATCH PROJECT 20th ANNIVERSARY |
Issey Miyake Watch 20th Anniversary | Site | 26.April.2021 | 26.April.2021
■ AUTOCAR| DUNLOP VEURO VE304 | ARTICLE |
.SW interview | Dunlop Veuro VE304 design｜29.01.2021
■ ROUND-TABLE DISCUSSION | DUNLOP VEURO VE304 | TOKYO AUTO SALON 2021 |
.Parallel TV | Tokyo Auto Salon｜16.Jan.2021
■ AWARD | DUNLOP VEURO VE 304 | 2020 Supplies Grand Prize |
Winner of the Grand Prix of the 2020 Supplies Award |.｜01.Dec.2020
■PRESS RELEASE | BALMUDA The Speaker | External Design Director |
BALMUDA The Cleaner | Designed by BALMUDA design | 01.Nob.2020
■PRESS RELEASE | JAMCO + NTT | AIRCRAFT BUSINESS CLASS DESIGN |
Jamco-Collaboration with NTT DoCoMo | Designed by SWdesign | 17.Nob.2020
■ AXIS | Watch design talk | Axis Magazine vol.208 |
"The future on your wrist" Axis Magazine vol.208| 30.Oct.2020
■ RADIO INTERVIEW | J-Wave | VISION TO THE FUTURE |
J-Wave Vision of the future | J-Wave radio station| 13.Sep.2020
■PRESS RELEASE | BALMUDA The Speaker | External Design Director |
BALMUDA The Speaker | Designed by BALMUDA design | 23.April.2020
■PRESS RELEASE| DUNLOP VEURO VE304 | Design & Interview |
DUNLOP VEURO VE304 Special Siteト | 01.APRIL.2020
■INTERVIEW | ISSEY MIYAKE WATCH "W" |
Design Interview | ISSEY MIYAKE WATCH "W"| 23.MARCH.2020
■INTERVIEW | ISSEY MIYAKE WATCH "U" |
Design Interview | ISSEY MIYAKE WATCH "U" | 01.FEB.2020
■INFO | ISSEY MIYAKE WATCH FAIR "U" |
TICTAC Shibuya | ISSEY MIYAKE WATCH FAIR| 17.JAN.2020
■PRESS RELEASE | ISSEY MIYAKE WATCH | U |
Issey Miyake, Ex-Audi and Nissan Designer Satoshi Wada Design The “U” Watch| 27.DEC.2019
■PRESS RELEASE | ISSEY MIYAKE WATCH | U |
ISSEY MIYAKE U | ISSEY MIYAKE WATCH home| 11.DEC.2019
■PRESS RELEASE | ISSEY MIYAKE WATCH "W "|
ISSEY MIYAKE U | ISSEY MIYAKE WATCH home| 23.DEC.2019
■PRESS RELEASE | ISSEY MIYAKE WATCH | U |
ISSEY MIYAKE U | Fashon press| 11.DEC.2019
■CAR DESIGN FORUM | CAR DESIGN TALK | Car Design News | Tokyo Forum at Andaz TokyoCar Design Forum Tokyo | Car design News (UK) event | 22.Oct.2019
■AUDI JAPAN PRESS | BAUHAUS 100 | AUDI JAPAN TALK LIVE
Audi Japan Press | Bauhaus 100th Anniversary Talk Live 1 | Audi Japan presents | 31.July.2019
■TALK EVENT | BAUHAUS 100 JAPAN TALK LIVE |
Bauhaus 100th Anniversary Talk Live 2 | Audi Japan Presents | 29.July.2019
■LECTURE | Shizuoka Art University | Media Design Week |
"How to make the future | The most important thing for design. It ’s the most important thing for people. | 06.Feb.2019
■PRESS RELEASE | BALMUDA The Light | External Design Director | BALMUDA The Light | 06.Sep.2018
■LECTURE | TOYOTA | About "Next mobility and life + In-House revolution" |
How to create the future | Next-generation mobility design life + in-house revolution "| Toyota Motor Corporation Lecture |
09.July.2018
■LECTURE |
Japan Society for the Promotion of Science
| About future creating |
"How to Create the Future | The Core of Next-Generation Design" | Research Center for Advanced Science and Technology, University of Tokyo.| 05.July.2018
■LECTURE | Morgan Stanley MUFG | 2018.06.13 | About next mobility and life |13.June.2018
■INTERVIEW | Web LEON |
Special feature "Beautiful car"
Web LEON | Car design trends talked about by world-famous car designer Satoshi Wada | 11.April.2018
■PRESS RELEASE | SWdesign BOOK |"How to create the future"
How to create the future-what I learned at Audi-has been converted to Kindle. Click here for Kindle Store. | Delivered on 3/2 (Friday).
Click here for Kinokuniya e-books | Delivered on 3/2 (Fri.).| 20.Feb.2018
■AWARDS | BALMUDA | The Gohan | iF Design Awards | EXTERNAL DESIGN DIRECTION
BALMUDA The Gohan | iF Design Award Winner| 20.Feb.2018
■NEW WORK | EV design | e-2020GT
Homage Design TOYOTA 2000GT | 50th Anniversary Design | Organized by SWdesign co.,ltd. | 31.Dec. 2017
■LECTURE| JIA TALK 2017 | 2017.11.15 | About next mobility and life
JIA Talk 2017 | Next-generation mobility and lifestyle | 2017.11.15 Click here to apply | 15.Nov.2017
■INTERVIEW | ENGINE | 2017.11 | Think about next mobility
ENGINE (Shinchosha) | Thinking about next-generation mobility | 26.Sep.2017
■ PRESS RELEASE | ISSEY MIYAKE W | The Metal
Issey Miyake Watch W new model | The Metal | 16.Oct.2017
■ PRESS RELEASE | BALMUDA | The Range | EXTERNAL DESIGN DIRECTOR
BALMUDA The Range | Design Direction for BALMUDA | 06.Sep.2017
■ PRESS RELEASE | NEW DESIGN | AI×EV | SuperSaloonX & GridX
AI×EV | Concept | Adam&Eve | SuperSaloonX & GridX | Presented by SWdesign co.,ltd. | 01.July.2017
■ARTICLE | CARSTYLING | no. 013 | Special issue: 8 Years Story and the Future of Satoshi Wada with SWdesign
CarStyling no.13 | Satoshi Wada talks about SWdesign's 8 years and future | 26.June.2017
■ NEW BUSINESS | AI×EV | MOBILITY INNOVATION
AI×EV | Mobility Innovation | Presented by SWdesign co.,ltd. | 01.July.2017
■NEWS | BALMUDA | EXTERNAL DESIGN DIRECTOR | reddot Aaward 2017 |
BALMUDA The Gohan + Red Dot Award 2017 Winner | 11.April.2017
■ PRESS RELEASE | JAMCO | SpaceX | First class&Business class design | Hamburg Aircraft Interiors EXPO 2017
Airliner Next Generation First Class & Business Class Design
New Generation First Class&Business Class design(ENG)｜06.April.2017
■ INTERVIEW | Aircraft Interiors International magazine(UK)
Aircraft Interiors International Magazine(UK) | Satoshi Wada Interview
Aircraft Interiors International Magazine(UK) | SpaceX by JAMCO | 06.April.2017
■ Designer Talk | Review | VW Golf7 Launch Event in Tokyo.May.2013 | Giorgetto Giugiaro+Walter De Silva+Satoshi Wada(SWdesign) | 28.May,2017
Designer's Talk ｜ Cast: G. Giugiaro, Walter de Silva (ex-VW), Satoshi Wada (SWdesign)
■ PRESS RELEASE | BALMUDA | The Gohan | EXTERNAL DESIGN DIRECTOR
BALMUDA The Gohan | Design Direction for BALMUDA | 12.Jan.2017
■SW MASSAGE | About our future
| 21.Nov.2016
SW MESSAGE 001 | Is the future design comfortable?
SW MESSAGE 002 |"Made by people"
SW MESSAGE 003 | Giant technology becomes a monster
■SPECIAL REPORT BY NOBUTAKA KOBAYASHI | JINS | EYE WEAR DESIGN | SERIES"STANDARD&CLASSIC" | DESIGN COLLABORATION
JINS STANDARD&CLASSIC Web Site | 16.Dec.2016
■EVENT | TAIWAN | ISSEY MIYAKE WATCH | W&Wautomatic
ISSEY MIYAKE WATCH W＆W automatic | Taiwan event | 16.Nov.2016
■PRESS RELEASE | JINS | EYE WEAR DESIGN | SERIES"STANDARD&CLASSIC" | DESIGN COLLABORATION
JINS STANDARD&CLASSIC Web Site
JINS Standard series-1 | Design supervision | work for JINS| 29.Oct.2016
■SPECIAL REPORT BY YU YAMADA | JINS | EYE WEAR | SERIES"STANDARD&CLASSIC" | DESIGN SUPERVISION
Report by Yu Yamada, who is active as a freelance buyer in the trial of JINS's cutting-edge project.| 15.Oct.2016
■SPECIAL REPORT BY GQ JAPAN | ISSEY MIYAKE WATCH | W automatic
Will it cross the border between fashion and watches !? "W automatic" that captures the essence of the clock| 14.Oct.2016
■PRESS RELEASE | BALMUDA | The Pot | EXTERNAL DESIGN DIRECTION
BALMUDA The Pot | work for BALMUDA | 26.Sep.2016
■PRESS RELEASE | ISSEY MIYAKE WATCH | W | NEW DESIGN
W automatic | work for ISSEY MIYAKE | 02.Sep.2016
■INTERVIEW | INTERIOR DESIGN OF AIRCRAFT(UK)
New concept Interior design for Aircraft| 10.June.2016
■PRESS RELEASE | NEW DESIGN
GalleyX | work for JAMCO Corporation| Hamburg Air Craft Interiors Expo 2016| 05.Apri.2016
■STORY | BALMUDA | GREENFAN JAPAN
Design of the "GreenFan Japan" | The history of BALMUDA| April.2016
■Philosophy | BALMUDA | with Mr.Terao,CEO of BALMUDA
About Balmuda's philosophy| April.2016
■INTERVIEW | NAVICARS | VOICE PUBLICATIONS
Navicars | Voice Publications | Interviews|April.2016
■AWARDS | iF・Design Awards 2016 | BALMUDA The Toaster | BALMUDA co.,ltd. | NEWS
iF Design Awards 2016｜28.Jan.2016
■INTERVIEW | ENGINE | NO.184 | SHINCHOUSHA PBLISHING
Engine | Shinchosha | "Another My Origin" | Jan.2016| 18.Dec.2015
■INTERVIEW | BESTCAR | KOUDANNSHA PBLISHING
Best Car No. 12/10 | Kodansha | Talking about Tokyo Motor Show Design ||10.Dec.2015
■INTERVIEW | MONO | BALMUDA THE TOASTER | World Photo Press
Mono Maga No. 10/16 | World Photo Press | Balmuda Home Appliances | | Nob..2015| 18.Nov.2015
■AWARDS | GOLD AWARDS OF GOOD DESIGN AWARDS 2015 JAPAN | BALMUDA The Toaster |BALMUDA co.,ltd. | NEWS
Received the 2015 Good Design Gold Award｜30.Oct.2015
■PRODUCT | NEWS
ISSEY MIYAKE WATCH LIMITED EDITION| W | THE W CLASSIC GOLD | Oct.2015
■PRODUCT | RELEASE
JINS MEME | PRODUCT RELEASE 11.NOB | November 5th| 11.Nov.2015
■PRODUCT | AWARD
JINS MEME | Good Design Award 2015 | Good Design Awards 2015| 27.Sep.2015
■PRODUCT | NEWS
ISSEY MIYAKE WATCH | W | FOREST GREEN release | 08.Sep.2015
■INTERVIEW | JAL | SKYWARD
Skyward | Japan Aircraft Magazine | 04.AUG.2015
■INTERVIEW | BEST CAR (JAPAN) | KOUDANSHA
Best Car 8/26 | Kodansha | Talking about Master G. Juziaro | 25.July.2015
■PRESS RELEASE | DESIGN
LavatoryX | work for JAMCO Corporation| Hambrug Air Craft Interiors Expo 2015 | 02.June.2015
■LAUNCH | BALMUDA co.,ltd.
Hello Kitchen！| Balmuda | The Toaster release｜27.May.2015
■INTERVIEW | ASAHI NEWS PAPER WEB
Asahi Shimbun WEB | About "Product Design and Branding"｜08.May.2015
■TALK IN FM TOKYO | RADIO
Tokyo FM "World Cruise" Appearance | May Guest ｜May.2015
■RECOMMENDATION | BOOK
Interview article posted "Balmuda / Miracle Design Management"｜25.April.2015
■PRESS RELEASE
LavatoryX | work for JAMCO Corporation| Hambrug Air Craft Expo 2015 |13.April.2015
■ Appearance| NHK-TV
"Design Ah! | Design No Hito" appearance｜31.Jan.2015
■INTERVIEW | BOOK
Interview article posted, "President, that design won't sell! (Written by Yoko Kawashima / published by Nikkei BP)｜17.Jan.2015
■PRODUCT | AWARDS
JINS MEME | TOP TECH OF CES 2015 | CES TOP WEARABLE AWARDS
JINS MEME | CES(USA) | TOP WEARABLE awards| 09.Jan.2015
■PRODUCT | INFORMATION | WHAT IS JINS MEME? | YouTube
A Window into the world of JINS MEME | 09.Jan.2015
■EVENT | NEWS
BRAUN LAUNCH TALK EVENT IN TOKYO | Braun New Product Launch Talk Event Participation | 05.Nov.2014
■PRODUCT | NEWS |
JINS MEME | Design interview | 24.Oct.2014
■EVENT&AWARDS | JINS MEME | NEWS | 24.Oct.2014
JINS MEME ｜ Tokyo Designer’s Week
JINS MEME is the Ministry of Economy, Trade and Industry "Innovative Technologies 2014" Jury Special Award
Digital Content EXPO 2014 | Jury Special Award in "Human Category"
■SWdesign | PUBLISHER
"How to create the future | What I learned at Audi" | Shogakukan