20171216-e-2020gt-xxx.jpg img20240406133730421553.jpg img20230724134217298411.jpg img20240106112643990114.jpg super_saloon_x-2-2.jpg img20220115093941803882.jpg img20240516115224253531.jpg 20210124-sw-audi_avantissimo-fr.jpg img20231123094925785311.jpg img20240320122246730292.jpg 20191230-issey_miyake_u.jpg img20240614104741299401.jpg 20210922-the_brew-long.jpg img20220612224414177891.jpg 20210124-sw-audi_avantissimo-rr.jpg img20220115095331625711.jpg img20230803161221989579.jpg super_saloon_x-2-long_long-xxx.jpg super_saloon_x-2-3.jpg img20230723224452954808.jpg img20230806143015099082.jpg img20220612122335733239.jpg 20211128-ebus-001-825x400_20211128143148371.jpg 20200425-the_speaker-long.jpg 20210124-sw-audi_a5-fr.jpg 006.jpg 20180407-pikes_peak-002.jpg 005.jpg 20201213-the_cleaner-long_20201213230209891.jpg 20210124-sw-audi_a6-2-rr.jpg 003x.jpg 20210124-sw-audi_a6-fr.jpg 20171016-w-meshu.jpg 20180407-pikes_peak-003.jpg 009.jpg gridx-1-1.jpg ev-grid-tokyo-2-2.jpg img20170906214848380365.jpg penthouse-home-titlexx.jpg unit-home-titlexx.jpg 001.jpg img20191101214824660371.jpg 032-2.jpg the_gohan-home_top_20170125165533913.jpg 002_20161124134437790.jpg 20161124-galleyx-002.jpg 008.jpg 021.jpg swdesign-jamco-lavatoryx-2015.jpg 20161124-balmuda_pot-xxx.jpg 007.jpg 012.jpg 004.jpg

a5-002.jpg a5-003.jpg 017.jpg 20180407-pikes_peak-1.jpg avan-001.jpg 056.jpg avan-002.jpg 039.jpg 033.jpg a6-001.jpg 057.jpg q7-004.jpg q7-001.jpg 053.jpg 051.jpg 050.jpg 014.jpg 013.jpg Works for Audi AG | Photo by AUDI

swdesign20philosophy3.jpg img20170329101252774510.jpg 034.jpg 032.jpg 037.jpg 030.jpg SWdesign | Philosophy

img20230803162058543357.jpg jamie_klopp&satoshi_wada-super_saloon-006.jpg jamie_klopp&satoshi_wada-super_saloon-003.jpg jamie_klopp&satoshi_wada-super_saloon-002x.jpg img20171231132407369455.jpg grid1.jpg grid2.jpg grid4.jpg

EV design works


20210922-the_brew.jpg 20201213-the_cleaner.jpg 20200425-the_speaker2.jpg balmuda-003.jpg img20191101213913367156.jpg 20170906-the_range.jpg the_gahan.jpg 20170304-the_pot.jpg balmuda-001.jpg balmuda-002.jpg 20170304-balmuda-the_heater.jpg BALMUDA | Organized by Gen Terao
External Creative Advisor

img20240406100507414475.jpg img20191230134626986681.jpg img20231123094933275331.jpg img20220612122329642471.jpg 072.jpg 20171016-w-meshux.jpg 20160903-wautomatic_20160905225544730.jpg 20160905-w_automatic-3.jpg gray2.jpg 004_20170303135917037.jpg 20140525-w-002.jpg ISSEY MIYAKE W & U

20160415-nit-006.jpg 20160415-unit-002_20160523113906373.jpg 20160415-ph-005.jpg img20160426114010102010.jpg 20160415-ph-009.jpg SpaceX | Aircraft Premium class design | JAMCO

20160911-jins-standerd.jpg jins20meme-002.jpg jins20meme-001.jpg JINS MEME & STANDARD SERIES


swdesign20visionx.jpg SWdesign Creative Activities | VISIONX


ai-ev.jpg img20240510093238719084.jpg img20240107191335289309.jpg img20230723221612072073.jpg img20230505122744916209.jpg img20211128140411505704.jpg img20230806143005539498.jpg img20220613095448441362.jpg img20211128140403263539.jpg img20170702114331034944.jpg img20170621164359356465.jpg concept-010.jpg img20170702114539861421.jpg img20170702114325723335.jpg 007_20160531145011838.jpg img20170702114348442611.jpg mobity20innovation.jpg 002_20160531144951847.jpg img20170702114337726358.jpg 003_20160531220758057.jpg 001_20160531144945653.jpg 006_20160531145005967.jpg 005_20160531145001728.jpg 008_20160531220804946.jpg img20211112110409538209.png

e-VISION | EV-Concept & Design | NEW


Unauthorized reproduction of homepage photos are prohibited.









































■TALK EVEN | BALMUDA | Design Talk
Design Talk with Gen Terao | BALMUDA | 10.JUNE.2024| NEW







■PRESS RELEASE | ISSEY MIYAKE WATCH | W mini | ISSEY MIYAKE SHOP limited models release Issey Miyake Watch | W mini | ISSEY MIYAKE SHOP limited models release | 05.April.2024 | NEW






■SW SERIAL COLUMN | "Car design is fun! " Vol.012 | Response Web media JAPAN
SW Serial column | "Car design is fun! " | SONYHONDA AFEELA | 15.Mar.2024 | NEW





■SW SERIAL COLUMN | "Car design is fun! " Vol.011 | Response Web media JAPAN
SW Serial column | "Car design is fun! " | Mercedes design | 24.Jan.2024






■SW SERIAL COLUMN | "Car design is fun! " Vol.010 | Response Web media JAPAN
SW Serial column| "Car design is fun! " | Japan Mobility Show | 21.Dec.2023






■PRESS RELEASE | ISSEY MIYAKE WATCH | W mini | MONOTONE
Issey Miyake Watch | W mini | Monoton release | 10.Oct.2023






■SW SERIAL COLUMN | "Car design is fun! " Vol.009 | Response Web media JAPAN
SW Serial column| "Car design is fun! " | Honda Vezel | 19.Nov.2023







■SW SERIAL COLUMN | "Car design is fun! " Vol.008 | Response Web media JAPAN
SW Serial column| "Car design is fun! " | Suzuki Jimny | 16.Oct.2023







■SW SERIAL COLUMN | "Car design is fun! " Vol.007 | Response Web media JAPAN
SW Serial column| "Car design is fun! " | Mazda3 has the world's best design | 12.SEP.2023






■SW SERIAL COLUMN | "Car design is fun! " Vol.006 | Response Web media JAPAN
SW Serial column| "Car design is fun! " | Tesla "Model 3" is "semitone" off in a good way | Vol.006 | 29.Aug.2023






■SW SERIAL COLUMN | "Car design is fun! " Vol.005| Response Web media JAPAN
SW Serial column| "Car design is fun! " | Chinese EV is full of passion | Vol.005 | 15.Aug.2023






■SW SERIAL COLUMN | "Car design is fun! " Vol.004| Response Web media JAPAN
SW Serial column| "Car design is fun! " | New Prius | Vol.004 | 27.Jul.2023






■SW SERIAL COLUMN | "Car design is fun! " Vol.003| Response Web media JAPAN
SW Serial column| "Car design is fun! "| New Prius | Vol.003 |.13.Jul.2023






■SW SERIAL COLUMN | "Car design is fun! " Vol.002| Response Web media JAPAN
SW Serial column| "Car design is fun! " Vol.002 |26.Jun.2023





■SW SERIAL COLUMN | "Car design is fun! " Vol.001| Response Web media JAPAN
SW Serial column| "Car design is fun! " Vol.001 | 13.Jun.2023





PRESS RELEASE | SWdesign Study | Air Mobility
SWdesign study | Air Mobility
| 01.Jan.2023






ON LINE TALK LIVE | ISSEY MIYAKE WATCH | W | 10th ANNIVERSARY | MOONLIGHT
Issey Miyake Watch | W | Moonlight | On line talk live
| 14.June.2022






■PRESS RELEASE | ISSEY MIYAKE WATCH | W | MOONLIGHT
Issey Miyake Watch | W | Moonlight release | 10.June.2022





SWdesign 12th Anniversary |
SWdesign 12th Anniversary | | 01.April.2022





■EXHIBITION | ISSEY MIYAKE WATCH 20th ANNIVERSARY | 21_21 |
Issey Miyake Watch exhibition | 23.Oct - 03.Nov.2021





PRESS RELEASE | BALMUDA The Brew | External Design Director |
BALMUDA The Brew | Designed by BALMUDA design | 07.Sep.2021





■REVIEW | INTERVIEW 2015 | Message from SW |
"From manufacturing that seeks newness to manufacturing that inherits aspirations" (Japanese site) | 01.Sep.2021





■SPECIAL SITE | ISSEY MIYAKE WATCH PROJECT 20th ANNIVERSARY | Message from SW |
Massage from SW | 18.Aug.2021





■SPECIAL SITE | ISSEY MIYAKE WATCH PROJECT 20th ANNIVERSARY |
Issey Miyake Watch 20th Anniversary | Site | 26.April.2021 | 26.April.2021





■ AUTOCAR| DUNLOP VEURO VE304 | ARTICLE |
.SW interview | Dunlop Veuro VE304 design29.01.2021





■ ROUND-TABLE DISCUSSION | DUNLOP VEURO VE304 | TOKYO AUTO SALON 2021 |
.Parallel TV | Tokyo Auto Salon16.Jan.2021





■ AWARD | DUNLOP VEURO VE 304 | 2020 Supplies Grand Prize |
Winner of the Grand Prix of the 2020 Supplies Award |.|01.Dec.2020




PRESS RELEASE | BALMUDA The Speaker | External Design Director |
BALMUDA The Cleaner | Designed by BALMUDA design | 01.Nob.2020




PRESS RELEASE | JAMCO + NTT | AIRCRAFT BUSINESS CLASS DESIGN |
Jamco-Collaboration with NTT DoCoMo | Designed by SWdesign | 17.Nob.2020





■ AXIS | Watch design talk | Axis Magazine vol.208 |
"The future on your wrist" Axis Magazine vol.208| 30.Oct.2020





■ RADIO INTERVIEW | J-Wave | VISION TO THE FUTURE |
J-Wave Vision of the future | J-Wave radio station| 13.Sep.2020





PRESS RELEASE | BALMUDA The Speaker | External Design Director |
BALMUDA The Speaker | Designed by BALMUDA design | 23.April.2020




■PRESS RELEASE| DUNLOP VEURO VE304 | Design & Interview |
DUNLOP VEURO VE304 Special Site| 01.APRIL.2020




■INTERVIEW | ISSEY MIYAKE WATCH "W" |
Design Interview | ISSEY MIYAKE WATCH "W"| 23.MARCH.2020




■INTERVIEW | ISSEY MIYAKE WATCH "U" |
Design Interview | ISSEY MIYAKE WATCH "U" | 01.FEB.2020




■INFO | ISSEY MIYAKE WATCH FAIR "U" |
TICTAC Shibuya | ISSEY MIYAKE WATCH FAIR| 17.JAN.2020



PRESS RELEASE | ISSEY MIYAKE WATCH | U |
Issey Miyake, Ex-Audi and Nissan Designer Satoshi Wada Design The “U” Watch| 27.DEC.2019




PRESS RELEASE | ISSEY MIYAKE WATCH | U |
ISSEY MIYAKE U | ISSEY MIYAKE WATCH home| 11.DEC.2019




PRESS RELEASE | ISSEY MIYAKE WATCH "W "|
ISSEY MIYAKE U | ISSEY MIYAKE WATCH home| 23.DEC.2019




PRESS RELEASE | ISSEY MIYAKE WATCH | U |
ISSEY MIYAKE U | Fashon press| 11.DEC.2019




■CAR DESIGN FORUM | CAR DESIGN TALK | Car Design News | Tokyo Forum at Andaz TokyoCar Design Forum Tokyo | Car design News (UK) event | 22.Oct.2019




■AUDI JAPAN PRESS | BAUHAUS 100 | AUDI JAPAN TALK LIVE
Audi Japan Press | Bauhaus 100th Anniversary Talk Live 1 | Audi Japan presents | 31.July.2019




■TALK EVENT | BAUHAUS 100 JAPAN TALK LIVE |
Bauhaus 100th Anniversary Talk Live 2 | Audi Japan Presents | 29.July.2019




■LECTURE | Shizuoka Art University | Media Design Week |
"How to make the future | The most important thing for design. It ’s the most important thing for people. | 06.Feb.2019



PRESS RELEASE | BALMUDA The Light | External Design Director | BALMUDA The Light | 06.Sep.2018




■LECTURE | TOYOTA | About "Next mobility and life + In-House revolution" |
How to create the future | Next-generation mobility design life + in-house revolution "| Toyota Motor Corporation Lecture |
09.July.2018




■LECTURE |
Japan Society for the Promotion of Science
| About future creating |
"How to Create the Future | The Core of Next-Generation Design" | Research Center for Advanced Science and Technology, University of Tokyo.| 05.July.2018





■LECTURE | Morgan Stanley MUFG | 2018.06.13 | About next mobility and life |13.June.2018





INTERVIEW | Web LEON |
Special feature "Beautiful car"
Web LEON | Car design trends talked about by world-famous car designer Satoshi Wada | 11.April.2018




PRESS RELEASE | SWdesign BOOK |"How to create the future"
How to create the future-what I learned at Audi-has been converted to Kindle. Click here for Kindle Store. | Delivered on 3/2 (Friday).
Click here for Kinokuniya e-books | Delivered on 3/2 (Fri.).| 20.Feb.2018





AWARDS | BALMUDA | The Gohan | iF Design Awards | EXTERNAL DESIGN DIRECTION
BALMUDA The Gohan | iF Design Award Winner| 20.Feb.2018





■NEW WORK | EV design | e-2020GT
Homage Design TOYOTA 2000GT | 50th Anniversary Design | Organized by SWdesign co.,ltd. | 31.Dec. 2017





■LECTURE| JIA TALK 2017 | 2017.11.15 | About next mobility and life
JIA Talk 2017 | Next-generation mobility and lifestyle | 2017.11.15 Click here to apply | 15.Nov.2017





INTERVIEW | ENGINE | 2017.11 | Think about next mobility
ENGINE (Shinchosha) | Thinking about next-generation mobility | 26.Sep.2017




PRESS RELEASE | ISSEY MIYAKE W | The Metal
Issey Miyake Watch W new model | The Metal | 16.Oct.2017




PRESS RELEASE | BALMUDA | The Range | EXTERNAL DESIGN DIRECTOR
BALMUDA The Range | Design Direction for BALMUDA | 06.Sep.2017




PRESS RELEASE | NEW DESIGN | AI×EV | SuperSaloonX & GridX
AI×EV | Concept | Adam&Eve | SuperSaloonX & GridX | Presented by SWdesign co.,ltd. | 01.July.2017




ARTICLE | CARSTYLING | no. 013 | Special issue: 8 Years Story and the Future of Satoshi Wada with SWdesign
CarStyling no.13 | Satoshi Wada talks about SWdesign's 8 years and future | 26.June.2017




NEW BUSINESS | AI×EV | MOBILITY INNOVATION
AI×EV | Mobility Innovation | Presented by SWdesign co.,ltd. | 01.July.2017




■NEWS | BALMUDA | EXTERNAL DESIGN DIRECTOR | reddot Aaward 2017 |
BALMUDA The Gohan + Red Dot Award 2017 Winner | 11.April.2017





PRESS RELEASE | JAMCO | SpaceX | First class&Business class design | Hamburg Aircraft Interiors EXPO 2017
Airliner Next Generation First Class & Business Class Design
New Generation First Class&Business Class design(ENG)06.April.2017




INTERVIEW | Aircraft Interiors International magazine(UK)
Aircraft Interiors International Magazine(UK) | Satoshi Wada Interview
Aircraft Interiors International Magazine(UK) | SpaceX by JAMCO | 06.April.2017




■ Designer Talk | Review | VW Golf7 Launch Event in Tokyo.May.2013 | Giorgetto Giugiaro+Walter De Silva+Satoshi Wada(SWdesign) | 28.May,2017
Designer's Talk | Cast: G. Giugiaro, Walter de Silva (ex-VW), Satoshi Wada (SWdesign)





PRESS RELEASE | BALMUDA | The Gohan | EXTERNAL DESIGN DIRECTOR
BALMUDA The Gohan | Design Direction for BALMUDA | 12.Jan.2017




SW MASSAGE | About our future
| 21.Nov.2016
SW MESSAGE 001 | Is the future design comfortable?
SW MESSAGE 002 |"Made by people"
SW MESSAGE 003 | Giant technology becomes a monster




SPECIAL REPORT BY NOBUTAKA KOBAYASHI | JINS | EYE WEAR DESIGN | SERIES"STANDARD&CLASSIC" | DESIGN COLLABORATION
JINS STANDARD&CLASSIC Web Site | 16.Dec.2016




EVENT | TAIWAN | ISSEY MIYAKE WATCH | W&Wautomatic
ISSEY MIYAKE WATCH W&W automatic | Taiwan event | 16.Nov.2016




PRESS RELEASE | JINS | EYE WEAR DESIGN | SERIES"STANDARD&CLASSIC" | DESIGN COLLABORATION
JINS STANDARD&CLASSIC Web Site
JINS Standard series-1 | Design supervision | work for JINS| 29.Oct.2016




SPECIAL REPORT BY YU YAMADA | JINS | EYE WEAR | SERIES"STANDARD&CLASSIC" | DESIGN SUPERVISION
Report by Yu Yamada, who is active as a freelance buyer in the trial of JINS's cutting-edge project.| 15.Oct.2016




SPECIAL REPORT BY GQ JAPAN | ISSEY MIYAKE WATCH | W automatic
Will it cross the border between fashion and watches !? "W automatic" that captures the essence of the clock| 14.Oct.2016




PRESS RELEASE | BALMUDA | The Pot | EXTERNAL DESIGN DIRECTION
BALMUDA The Pot | work for BALMUDA | 26.Sep.2016




PRESS RELEASE | ISSEY MIYAKE WATCH | W | NEW DESIGN
W automatic | work for ISSEY MIYAKE | 02.Sep.2016




INTERVIEW | INTERIOR DESIGN OF AIRCRAFT(UK)
New concept Interior design for Aircraft| 10.June.2016




PRESS RELEASE | NEW DESIGN
GalleyX | work for JAMCO Corporation| Hamburg Air Craft Interiors Expo 2016| 05.Apri.2016



■STORY | BALMUDA | GREENFAN JAPAN
Design of the "GreenFan Japan" | The history of BALMUDA| April.2016




■Philosophy | BALMUDA | with Mr.Terao,CEO of BALMUDA
About Balmuda's philosophy| April.2016




■INTERVIEW | NAVICARS | VOICE PUBLICATIONS
Navicars | Voice Publications | Interviews|April.2016




■AWARDS | iF・Design Awards 2016 | BALMUDA The Toaster | BALMUDA co.,ltd. | NEWS
iF Design Awards 201628.Jan.2016





■INTERVIEW | ENGINE | NO.184 | SHINCHOUSHA PBLISHING
Engine | Shinchosha | "Another My Origin" | Jan.2016| 18.Dec.2015




■INTERVIEW | BESTCAR | KOUDANNSHA PBLISHING
Best Car No. 12/10 | Kodansha | Talking about Tokyo Motor Show Design ||10.Dec.2015




■INTERVIEW | MONO | BALMUDA THE TOASTER | World Photo Press
Mono Maga No. 10/16 | World Photo Press | Balmuda Home Appliances | | Nob..2015| 18.Nov.2015




■AWARDS | GOLD AWARDS OF GOOD DESIGN AWARDS 2015 JAPAN | BALMUDA The Toaster |BALMUDA co.,ltd. | NEWS
Received the 2015 Good Design Gold Award30.Oct.2015




■PRODUCT | NEWS
ISSEY MIYAKE WATCH LIMITED EDITION| W | THE W CLASSIC GOLD | Oct.2015




■PRODUCT | RELEASE
JINS MEME | PRODUCT RELEASE 11.NOB | November 5th| 11.Nov.2015




■PRODUCT | AWARD
JINS MEME | Good Design Award 2015 | Good Design Awards 2015| 27.Sep.2015




■PRODUCT | NEWS
ISSEY MIYAKE WATCH | W | FOREST GREEN release | 08.Sep.2015




■INTERVIEW | JAL | SKYWARD
Skyward | Japan Aircraft Magazine | 04.AUG.2015




■INTERVIEW | BEST CAR (JAPAN) | KOUDANSHA
Best Car 8/26 | Kodansha | Talking about Master G. Juziaro | 25.July.2015




PRESS RELEASE | DESIGN
LavatoryX | work for JAMCO Corporation| Hambrug Air Craft Interiors Expo 2015 | 02.June.2015



■LAUNCH | BALMUDA co.,ltd.
Hello Kitchen!| Balmuda | The Toaster release27.May.2015




■INTERVIEW | ASAHI NEWS PAPER WEB
Asahi Shimbun WEB | About "Product Design and Branding"08.May.2015




TALK IN FM TOKYO | RADIO
Tokyo FM "World Cruise" Appearance | May Guest May.2015




RECOMMENDATION | BOOK
Interview article posted "Balmuda / Miracle Design Management"25.April.2015




■PRESS RELEASE
LavatoryX | work for JAMCO Corporation| Hambrug Air Craft Expo 2015 |13.April.2015





Appearance| NHK-TV
"Design Ah! | Design No Hito" appearance|31.Jan.2015





INTERVIEW | BOOK
Interview article posted, "President, that design won't sell! (Written by Yoko Kawashima / published by Nikkei BP)17.Jan.2015




■PRODUCT | AWARDS
JINS MEME | TOP TECH OF CES 2015 | CES TOP WEARABLE AWARDS
JINS MEME | CES(USA) | TOP WEARABLE awards| 09.Jan.2015




■PRODUCT | INFORMATION | WHAT IS JINS MEME? | YouTube
A Window into the world of JINS MEME | 09.Jan.2015




■EVENT | NEWS
BRAUN LAUNCH TALK EVENT IN TOKYO | Braun New Product Launch Talk Event Participation | 05.Nov.2014




■PRODUCT | NEWS |
JINS MEME | Design interview | 24.Oct.2014




■EVENT&AWARDS | JINS MEME | NEWS | 24.Oct.2014
JINS MEME | Tokyo Designers Week
JINS MEME is the Ministry of Economy, Trade and Industry "Innovative Technologies 2014" Jury Special Award
Digital Content EXPO 2014 | Jury Special Award in "Human Category"




■SWdesign | PUBLISHER
"How to create the future | What I learned at Audi" | Shogakukan